I’m a Creative Director and Biodesigner with 18+ years of experience leading design, strategy, and communication projects across the Middle East, Europe, and beyond. My practice sits at the intersection of design, science, sustainability, and cultural storytelling. I’ve collaborated with global brands, researchers, and institutions to craft narratives and systems that challenge the status quo—shifting from extractive models to regenerative ones.

Whether I’m building brand identities, developing biofabricated materials, or curating visual campaigns, my work is driven by a desire to create tangible change and meaningful experiences. My biodesign practice focuses on working with living systems, from microalgae to bacteria, to imagine new forms of beauty, protection, and care, often inspired by ancestral knowledge and ecological wisdom.

I believe design is not just a tool for communication but a powerful medium for cultural transformation. Through each project, I aim to ask deeper questions, about how we live, what we value, and how we might grow differently. I’m not interested in just making things look better, I want to help them be better. For people. For the planet. For the future.